AI image generation reached 15 billion images in about a year and a half; photography took 149 years to get there. Adobe Firefly alone passed 24 billion images by mid-2025, and Midjourney makes more than 34 million a day.
Stored as 1024×1024 PNGs, 100 billion images take about 150 PB, and the pile grows every day. Today’s photo stores keep each one as an opaque blob.
An AI image is different from a photo because it can be recreated exactly. Diffusion spends seconds producing a small latent tensor, and that work happens once. Turning the latent back into pixels is a deterministic decode that takes tens of milliseconds on a GPU. A storage system can therefore keep the latent and rebuild the image when someone asks for it.
The same trade-off applies to music, video and text: when is it cheaper to keep what a model made, and when is it cheaper to make it again?